Data modernization pipeline for Iron Markets
How Ascendra-X supported an SQL campaign for Iron Markets by targeting the right ICP, modernizing fragmented prospect data, and converting verified demand into sales-qualified leads.
86%
ICP match
Delivered leads aligned to the ideal customer profile for targeted outreach.
35%
opportunity conversion
Converted sales-qualified lead flow into measurable opportunity potential.
120+
SQLs in 6 weeks
Produced sales-qualified leads within a focused six-week campaign window.
Challenge
Iron Markets needed sales-qualified leads from a campaign whose existing prospect data was fragmented, partly outdated, and not aligned to a current ICP. Sales was spending time chasing records that did not fit, and the campaign window was tight.
Approach
Ascendra-X stood up a data modernization pipeline focused on ICP match first, then enrichment, verification, and quality gates. Outreach only ran against records that already passed the fit and accuracy bar, so the campaign defended the six-week timeline.
ICP refinement for the SQL campaign
We started by tightening the ICP definition to match the actual buyers Iron Markets wanted on calls, not the broader audience their historical lists had captured.
Records that did not match the refreshed ICP were excluded before any outreach, which is the single biggest reason the eventual 86% ICP match number held up under scrutiny.
- Refined firmographic and role criteria for the campaign target
- Excluded records that did not match the updated ICP
- Aligned the campaign brief with sales' definition of a qualified lead
Data modernization and verification
Existing records were enriched, deduplicated, and verified against current sources. Suppression rules removed DNC, opt-out, and previously engaged contacts so the campaign respected prior history.
Email, phone, role, and company fields were checked for accuracy before the record was eligible for outreach.
- Enrichment with firmographic and contact-level signals
- Suppression against DNC, opt-out, and prior-campaign lists
- Field-level verification across email, phone, role, and company
Qualified delivery in six weeks
Outreach ran across email and human follow-up, with quality audits between the engagement signal and the SQL handoff.
Within six weeks, 120+ sales-qualified leads were delivered with an 86% ICP match and 35% opportunity conversion potential, packaged in the formats Iron Markets' sales team could action immediately.
- Two-stage quality audit before any lead reached sales
- Final fields and reporting packaged for direct sales activation
- Six-week delivery window held without compromising fit
Services in this campaign
- Data Acquisition & EnhancementBuild cleaner prospect data before campaigns spend budget against bad records.
- TelemarketingValidate intent with human conversations before sales spends time on follow-up.
- Account Based MarketingReach the buying committee inside accounts your sales team already wants.
- Content Syndication & Lead GenUse high-value content to capture buyers already researching your category.
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Read case studyRun a campaign like Iron Markets
Share your ICP, regions, and timeline. We'll map a pipeline plan against the same model.
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